Whatever Happened To SoaPen After Shark Tank?



After winning the Wearables for Good Challenge, Amanat Anand and Shubham Issar embarked on an entrepreneurial journey that led them to the renowned platform of “Shark Tank.” Despite initial setbacks, their product, SoaPen, garnered attention and investment. This article delves into their journey post-“Shark Tank” and how they’ve continued to thrive in the market.

The SoaPen Success Story

In February 2022, Episode 4 of Season 13 showcased Anand and Issar presenting SoaPen on “Shark Tank.” Their sales of $85,000, achieved without any marketing budget, captured the investors’ interest. Their journey began with a $15,000 grant from the Wearables for Good Challenge, which they utilized to launch a beta version of SoaPen in 2019. Despite initial struggles, their determination led them to the limelight, with features in Real Simple Magazine and successful fundraising on Kickstarter, securing an additional $28,460.

Breaking Down the Business Model

SoaPen, priced at $14.99 for a pack of three, costs $4 to produce. Each pen offers 100 uses, emphasizing its affordability and sustainability. The team’s ask of $100,000 for a 10% stake in the company reflects their ambitious yet strategic approach to scaling their business.

Expanding Market Reach

Since their appearance on “Shark Tank,” Anand and Issar have expanded their market reach through online advertising and strategic partnerships. Their proactive approach to marketing has enabled them to connect with a broader audience, driving sales and brand visibility.

Facing Challenges Head-On

Despite their success, Anand and Issar have encountered challenges typical of startup ventures. From production logistics to distribution hurdles, they’ve navigated obstacles with resilience and adaptability. Their ability to address challenges swiftly has contributed to their continued growth and success.

Maintaining Brand Integrity

Central to SoaPen’s success is its commitment to quality and sustainability. By prioritizing ethical production practices and eco-friendly materials, Anand and Issar have cultivated a loyal customer base aligned with their values. This emphasis on brand integrity has solidified SoaPen’s position as a market leader in hygiene products.

Future Endeavors and Expansion Plans

Looking ahead, Anand and Issar are focused on scaling their operations and expanding their product line. With a strong foundation and a dedicated team, they are poised to capitalize on emerging opportunities in the hygiene market. Their innovative spirit and unwavering dedication continue to drive SoaPen towards greater heights of success.


  • How did SoaPen fare on “Shark Tank”? SoaPen made a memorable appearance on Episode 4 of Season 13 in February 2022, impressing the investors with $85,000 in sales and a compelling business model.
  • What is SoaPen’s pricing strategy? SoaPen retails for $14.99 for a pack of three, offering affordability without compromising on quality. This strategic pricing enables wider accessibility for consumers.
  • How many uses does each SoaPen offer? Each SoaPen provides 100 uses, making it a cost-effective and sustainable solution for personal hygiene needs.
  • What marketing strategies has SoaPen employed post-“Shark Tank”? Post-“Shark Tank,” SoaPen has focused on online advertising and strategic partnerships to expand its market reach and drive sales.
  • How does SoaPen prioritize sustainability? SoaPen prioritizes sustainability through ethical production practices and the use of eco-friendly materials, aligning with its commitment to environmental responsibility.
  • What are SoaPen’s future plans? Looking ahead, SoaPen aims to scale its operations and diversify its product line, capitalizing on emerging opportunities in the hygiene market.


The journey of SoaPen post-“Shark Tank” exemplifies resilience, innovation, and unwavering determination. Through strategic planning, effective marketing, and a commitment to sustainability, Amanat Anand and Shubham Issar have transformed their vision into a thriving reality. As they continue to expand their reach and impact, SoaPen stands as a testament to the power of entrepreneurship and perseverance.


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